Introduced in 2008, were created by Swedish designer David Ericsson. The design has an architectural feel with its simple geometric shapes and materials. The watch faces are half glass and half stainless steel, resembling the horizon they’re inspired by. They currently come in three models: digital, analog, and a new model with an LED display. The solid stainless steel case comes in multiple finishes like white, gold, copper, black, shiny chrome and brushed chrome, as well as several colors of leather bands.